An award-winning, modern public relations company had identified the creative-thread need of replacing their ‘PR’ suffix with ‘Public Relations’ (saying the original meaning of public relations had been lost). This inspired the agency to reform their brand values, mission statement and ultimately their visual representation. I worked independently on visually rebranding M&C Saatchi PR whilst also protecting the routes of M&C Saatchi’s overarching mother branding and merged the new values with this preset. This project stretched over a full span and required web design, digital design, videography/animation support, and more…